I’m not going to talk about the video. We’ve all seen it. Out of respect for the little girls and their right to childhood and privacy, I’m not even going to link it. I’m not going to discuss the ignorance one of the girls’ parents displayed on national tv. I think they made a bad choice, an uninformed choice, but I do not think they are bad people. Most of us have already spoken out about how we feel about girls in elementary school donning sexy costumes to perform provocative dance moves to a questionable song choice.

I’m going to talk about the concept of a child young enough to be visited by the tooth fairy is absolutely too young to be wearing fishnets and lace bra tops performing a highly sexually suggestive dance routine to a cheering and screaming audience.

I’m going to talk about that video making me have such a visceral reaction that I made a beeline for Capitol Hill two days later. Yeah, the one in Washington DC. Parents were angry. People who aren’t parents were angry. I was angry. So I channeled that into activism and took my passion for ending the sexualization of little girls and Friday morning I sat myself down in the office of my Congresswoman. Our lawmakers need to hear our voices.

I get bile in my throat when I see little girls in a manner of dress similar to sex workers. I get tears in my eyes when I see little girls move or use their bodies in sexual ways that they shouldn’t even know about yet. They are, after all, little girls. Little. Girls. Their right to a childhood should be fiercely protected. The viewing or thinking of children in a sexual way SHOULD BE TABOO. And the worse part of it all, is that many times these very children don’t understand what they are doing — that is the beast of sexualization.

Friday morning I scheduled a meeting with Rep. Tammy Baldwin’s (D-WI) office in Washington DC to discuss a bill she co-sponsored and had just introduced in March – HR 4925 Healthy Media for Youth Act. The hope for the bill is to create a competitive grant program for media literacy and youth empowerment programs, facilitate research on how media affects youth, and to establish a National Task Force on Women and Girls in the Media.

“Children are consuming more media than ever, but unfortunately, the images they see often reinforce gender stereotypes, emphasize unrealistic body images or show women in passive roles. The need for more positive images of girls in the media is clear,” said Congresswoman Baldwin. “I’m proud to sponsor legislation that will help girls and young women see themselves in a new and stronger light,” said Baldwin, who co-chairs, with Congresswoman Capito, the Congressional Women’s Caucus Task Force on Young Women.

Encourage the House of Representatives to pass HR 4925

Though I fully support the efforts of this bill, if we have learned anything this past week after the firestorm after the dance video, it is that our very youngest girls are being sexualized and becoming victims of the media and sexualized consumer culture. It doesn’t start as tweens, it starts as toddlers. My purpose during my meeting with Rep. Baldwin was to bring attention to the harm that is coming to preschool aged girls, those too young for most of the programming this bill aims to support. I need the help for my four year old girl. Most programs don’t start until kindergarten or elementary school, and for the girls they serve those programs are wonderful. Wonderful. For the girls who are too young, I am concerned their parents don’t receive the outreach or media literacy training they need.

Girl empowerment cannot be delayed until school age or the tween years. The festering of sexualization, low self-esteem and poor body image starts during the toddler and preschool years when he sexualized toys, apparel, and media enter little girls’ lives. If you wait until our daughters are eight or ten or fourteen to teach them these lessons, then the festering has sat for the most formative years of their life. This is why we teach our children to wash their hands when they potty train – they don’t do it correctly yet, but you don’t wait until they are older and can do it right. You lay the groundwork for a time when they can. Girl empowerment has to be the same.

My suggestions to Rep. Tammy Baldwin’s office were:

  • Media Literacy efforts and girl empowerment initiatives need to begin for parents and girls at a preschool level.
  • Media Literacy efforts and girl empowerment initiatives should be made available to girls who are preliterate and therefore most vulnerable to sexualized imagery. Images and pictures are a child’s first language.
  • Young children’s toys and media characters need to fit within guidelines that limit the violence and sexual stereotypes and sexual content conveyed to the young consumers who use them.
  • Groups that serve girls before they reach the ages of school and extracurricular programs need to be funded and supported in order to empower our youngest of girls so that these are messages the girls are raised with, as opposed to introduced to sometime during their elementary years.

My dialog with Rep. Baldwin’s office will continue and I will keep you appraised when updates occur. What you can do until that time is contact your state’s Representatives and encourage them to endorse the bill. A phone call, a letter, an email – heartfelt and concise, asking for protection for our daughters of ALL ages. Turn that disgust and upset and disapproval and concern and anger that you felt into action. Make a change for our girls.

CLICK HERE FOR CONTACT INFORMATION FOR YOUR STATE’S REPRESENTATIVE IN THE HOUSE

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14 Responses to “Fishnets, the Tooth Fairy, and Capitol Hill”

  • I have a four year old daughter, too – and I feel as strongly as you do about the sexualization of our kids. Please, take what I’m about to say as an honest criticism and not a brush-off of your efforts or those of your Congresswoman.

    The toys, the media… it won’t change until people stop buying them. The government isn’t going to stop Mattel from selling toys we don’t like, they’re not going to stop the animation studios from making the movies we disagree with. I don’t want to say that your effort was wasted, because every bit of education helps. But I think that it’s a single sandbag against a rising tide.

    If we, as a society, want to stop the sexualization of our kids (it’s not just our daughters, though it’s far more blatant with them) then we need to affect change as a society. There needs to be a true social movement to shut it down. We – all of us – have to *want* to shut it down. Attitudes need to change. Thinking that it’s funny, or cute, or no big deal to have little girls dressed like strippers… that kind of thinking is the problem. It’s as much the parents’ fault – and problem – as it is the companies that produce the media directed at the kids.

    Parents need to change. When that happens, the media and the toy makers will have no choice but to follow if they want to stay in business.
    Daniel M. Clark´s last blog ..Geek Dads Weekly #15 – Happy Birthday Sierra! My ComLuv Profile

    [Reply]

    melissa Reply:

    Hi Daniel -
    I understand and agree with what you are saying. That is why for the last year I have been working furiously to create social change and media literacy awareness among parents. You are absolutely correct in that attitudes need to change. They must change. Both our sons and our daughters are affected by this. I created the apparel company Pigtail Pals so that parents could have better options to purchase for their children. This bill isn’t about stopping companies like Mattel, it is about doing exactly what you are saying — provide funding, research, and a task force for media literacy.

    Please continue to read the blog and visit the apparel company and other projects we have going on at http://www.pigtailpals.com and our Facebook page. I think you’ll see we’re all about advocacy and creating a change in thinking. And please continue to add your voice to the fight! It is a fight that will ONLY be won if parents fight for it.

    [Reply]

  • *standing ovation*

    the world is a better place with you in it. i am SO glad for the time we had together on saturday.

    [Reply]

  • Oh, Melissa, I hope you know how fantastic you are! And such an inspiration… to not only young girls but girls (and boys) of all ages! I don’t have children but I rest easier at night knowing that, if I ever do, there are people like you in the world making it a better place to be. You rock, girl. I am so proud of you!!! *hugs*
    Kristel´s last blog ..Aging Gracefully (or at least trying to) My ComLuv Profile

    [Reply]

  • I am in complete agreement with you, Melissa. There is SO much that needs to change and sitting around waiting on it isn’t going to make it happen. We have to ACT.
    Kat @ For the Love of Chaos´s last blog ..7 Year Old “Single Ladies” : Little Girls Gone Wild My ComLuv Profile

    [Reply]

  • I will respectfully yet wholeheartedly disagree with one of your statements, Daniel M. Clark — that “The toys, the media… it won’t change until people stop buying them.” Your assertion again puts the onus of responsibility on individual consumers to change their behavior in order to change corporate marketing. This is an excuse used over and over again that allows companies to continue whatever practices they wish because it is “what consumers want.” It is, at best, unimaginative and lazy on the part of marketers and not the best way to attack the problem. (We’ve seen the same with green movement and its associated consumer products.) Sure, consumer voice matters, but to really address the problem, we must start at the source. I would suggest that asking consumers not to buy something is, in fact, the sandbag. Society may be the tide, but corporations create the hurricane.

    Melissa, thanks for speaking on our behalf and reporting back. It is, as I hope you know, much appreciated.
    Lisa @ Corporate Babysitter´s last blog ..More on FTC’s ad literacy game for kids from Slate.com My ComLuv Profile

    [Reply]

  • Melissa:

    I recommend you read this: http://tigerbeatdown.com/2010/05/15/welcome-to-the-institute-for-beyonce-related-cultural-studies/

    The what-is/what-is-not appropriate for young girls is so much deeper than some outfits and a song.

    [Reply]

  • Lisa, I’m curious how we can convince the companies to stop producing the products that are making them billions of dollars… I can’t see how simply asking them to stop, while at the same time continuing to buy the products, could work.

    The government cannot – and should not, in my opinion – dictate the length of the skirt that Barbie wears, after all… so that can’t be part of the equation.

    What do you have in mind?
    Daniel M. Clark´s last blog ..Geek Dads Weekly #15 – Happy Birthday Sierra! My ComLuv Profile

    [Reply]

  • [...] be focusing on the October plans and recap some great passionistas and actionistista entities climbing aboard this train with loud whistles of their own, but [...]

  • Daniel, I’d start by banning advertising directed at children. Perhaps some of the purchasing would stop if the kids didn’t ask for it. I’m also a fan of parent education. I don’t think a lot of parents understand the time and money that goes into trying to manipulate children and their families’ dollars. And of course, not buying the products can’t hurt.

    Stop by my blog. I have lots of ideas there.

    As long as corporations get to deduct their marketing expenses from the taxes they owe, I think it’s okay to take them to task on how they’re spending the money.

    And I’d be happy if the problem was as simple as the length of Barbie’s skirt. That we might be able to handle.
    Lisa @ Corporate Babysitter´s last blog ..More on FTC’s ad literacy game for kids from Slate.com My ComLuv Profile

    [Reply]

  • Oh, I know, I was using Barbie’s skirt as shorthand for the larger issue, that’s all :)

    Banning advertising to children will never, ever happen, though. It can’t. Think about all the industries that would be destroyed. Nickelodeon alone would be off the air by the end of the day. Clothing companies would be put out of business. Bookstores, too. How many times have you gone into a Barnes & Noble, where they have ads in the window for kids books they’re selling?

    The alternative would be for the government to decide, on a case-by-case basis, what products are acceptable to advertise… and that’s not a role that I think the government should take on. It was easy when it was tobacco advertising because that was presented as a health issue. There’s no way that anyone’s going to convince a Senator that banning a commercial for Barbie dolls is a serious health issue.

    When I was a kid, and I’m only 35, it was expected that parents would say “some things are for kids, some things are for adults. End of story. Go play.” My parents did. My friends’ parents did (with few exceptions).

    Your idea ultimately takes responsibility away from parents. The purchasing would stop if kids didn’t ask for stuff? How about, the purchasing would stop if parents would just say no? I say no to my daughter all the time! Just today, we went to Walmart to do some shopping, she asked for several things and came home empty handed. Honestly, I don’t understand why that’s so hard for some parents.

    I fully understand the money and time put into the manipulation of my dollars at the register, and the ways they often go through my kids to get it. But I have the ability to say no. And I do. Often. lol

    You have a great point about the marketing expenses related to their tax bill, though. If that’s the case, that’s a loophole that should be closed immediately. There’s no reason for it! (I’m pretty anti-corporation in general, but that’s a whole ‘nother discussion!)

    I love these conversations, I really appreciate every parent and concerned citizen that wants to make the world a better place.
    Daniel M. Clark´s last blog ..Geek Dads Weekly #15 – Happy Birthday Sierra! My ComLuv Profile

    [Reply]

  • Stephanie:

    Thanks for this great post! It’s awesome that you support The Healthy Media for Youth Act (HR 4925) and thanks for meeting with Baldwin’s office. This is a really important issue that deserves the attention of policymakers.

    Girl Scouts is also very supportive of this bill and has made it even easier for folks to reach out to their Members of Congress! On the Girl Scouts Advocacy Network, you will find a letter in support of HR 4925 that Girl Scouts has already developed. You can edit and customize the letter and then just fill in your information. Then just click “Send Message” and the letter will be sent to your Representative. After you send it, you will have the opportunity to pass the link onto your friends and family – hopefully you will!

    Here is the link to the Girl Scouts Advocacy Network:
    http://www.girlscouts4girls.org/girlscouts/issues/alert/?alertid=14860896&PROCESS=Take+Action

    Let’s get this bill moving!

    [Reply]

  • Lisa, I’m curious how we can convince the companies to stop producing the products that are making them billions of dollars… I can’t see how simply asking them to stop, while at the same time continuing to buy the products, could work.

    The government cannot – and should not, in my opinion – dictate the length of the skirt that Barbie wears, after all… so that can’t be part of the equation.

    What do you have in mind?
    Daniel M. Clark´s last blog ..Geek Dads Weekly #15 – Happy Birthday Sierra! My ComLuv Profile

    [Reply]

  • This video shocked me – thanks for not re-posting it out of respect to the children. I did see it on another blog and it has stayed in my thoughts. My daughter goes to a Waldorf school and I live in a bubble of parents that think like I do and I am sometimes unaware of what is going on in the world. The comments and reactions I read about that video also shocked me e.g.- “I’ve seen worse”, ” They all dance like that” , ” That is the kind of dancing that wins”.
    Thanks for all you do

    [Reply]

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