Now that you’ve gotten the full story of where I’ve been, I’m really excited to tell you about where we’re going. I say “we”, because this isn’t just me. It is my giant community of parents and caring adults who elevate the conversation every day among their groups of friends and family. You all help me to get people thinking. As you know, once you see this, you can’t unsee it.
And so it goes with me. I see it now, all of it. Pigtail Pals is no longer going to be “Pigtail Pals”. It can’t be. It has to be more.
I had my daughter first, then my son. I have spent all my life as a girl, so it was easy for me to see and become passionate about girls’ issues. I had read several books about issues with boys, but it didn’t click with me like things did with girls. Until last summer. My son Benny was three years old, and we were at the park having a big playdate celebrating his successful potty training. Not long after we had arrived, a boy who was not with our group came up to my small son, put a plastic toy gun to his head, directly to his temple, and said “Boom! I just blew your f*cking brains out.” The other boy was six.
Benny didn’t understand what had happened, but his big sister did. I stood there in shock while Amelia marched up and read this kid the riot act. I went up to the boy and demanded his gun from him. He had four more stuffed in his shorts and socks. I told him to get the hell away from my kids. I was really disturbed by that incident. A friend I was with asked the boy’s mom to leave with her son, and then my friends and I sat and talked about raising boys. I was pretty quiet during that conversation. I just remember thinking, “Is this how it is? With boys?” Later that week I was out buying Benny some more big boy underwear (we call them “spanky pants”) and I couldn’t find anything that didn’t have a steroid-ridden super hero on it, skulls, guitars, or footballs. My kid was three. Where were the kites and ice cream cones? Or zoo animals. Hippo spanky pants would be pretty cool.
You all know Benny pretty well from the stories I share on the blog and facebook. He is a sweet boy. He loves his mama, reading, art, cooking, Angry Birds, and wrestling with our dog. Mud seems to have a magnetic pull on him, and he loves working on building projects and using tools. He loves the color pink and having his toes painted. He doesn’t really understand sports yet, but he plays a mean game of tag.
I started paying more attention to what was being marketed to him and what I was buying for him. I realized unless it came from Pigtail Pals, all of his clothes were shades of blue, gray, or green. When he turned four years old, his party guests brought him paints, an Angry Birds tee, a dinosaur water sprayer, and a sprinkler. I was relieved there were no toy weapons. The other boys his age that he is friends with are all equally sweet. Then I think about the boys in Amelia’s kinder class. A lot of them have lost the sweetness. Several of them have been in trouble for violence at school. One has stuck his hand up a little girl’s skirt. Several of them have sworn in class, including dropping the F-bomb. These boys are all six years old. Six years old, and acting like miniature ill-behaved men. Where was boyhood?
Benny is sleeping next to me on the couch right as this moment. His tiny chest moving up and down under his mint green shirt. The other day we were shopping for his grandma’s Mother’s Day gift, and he was very intent on finding her “dee mose breautifrul ting” in the shop. I always want him searching for and finding beauty. And love.
I get asked about boys a lot, and tried to make a shift by developing the Curious Crickets line. I made sure the Full of Awesome designs had a design that would also work for boys. But let’s be honest – that really isn’t enough. I really don’t have a lot of references for parents of boys asking for a group like what Pigtail Pals is for boys. My go-to answer is always Achilles Effect. I started to feel like I was so focused on Amelia and girlhood, I had ignored, maybe willfully ignored, Benny and his boyhood. I just kept thinking, I have time, he’s just a baby. The kid is now four, time is up. I realized I had to get over some of my own stereotypes about men and being a male. Not having ever been one, it took me being the mother to a boy for a couple of years to get it.
I got it.
Pigtail Pals is now going to be known as “Pigtail Pals & Ballcap Buddies: Childhood Inspired”. I can’t only fight for one side of childhood. Aren’t I the one who always says, “there is no girl side or boy side to childhood, there is just childhood?” Yes, I am. And I was starting to feel like a hypocrite. Because everything I’ve been talking about with girls ALSO impacts boys. Sexualization. Body Image. Gender Stereotypes. Color Washing. Violence.
So everything is changing.
Actually, that’s being a bit overly dramatic, but it feels like a big change to me. Absolutely nothing is going to change with the work we do for girls. All of that is still going to happen. We’re just going to expand our focus to boys. Everything we’ve done for girls, we’ll now do for boys. The look of the store is going to change, the header on the blog will change. ALL of the designs in the shop will remain. We’ll add boys to the conversation on facebook. Mr. Pigtail Pals is going to start blogging for us, and I want to add the voices of more dads/men.
Pigtail Pals will always have our roots in the girl empowerment community. Truly, that is who I am, a champion of girls. But I am also the mother to a son. I need to act like it. Now I will fight for both of my children.
It is the right time to change. Here’s the new look, and I hope you stay with me as we continue on this journey towards a healthier childhood for our children. Our children have a right to chidhood. They’ll be teens soon enough, there’s no need to rush them there. Today they are our little boys and girls.
Tomorrow I’m going to release a new line of designs that show boys and girls playing together. When’s the last time you saw that on a t-shirt?
But for today, I’d like to introduce Pigtail Pals & Ballcap Buddies.














Thank-You, Thank-You, Thank-You! I have loved reading your blog the past several months and it has made me think alot! I don’t have any daughters though but I do have a very sweet and energetic 15 mnth old boy! He is all boy too constantly on the move, stubborn, loves mud, trains, trucks, blocks, birds, turtles, his Daddy and Mommy too. What he doesn’t yet know about are guns and violence, he gets very upset if he thinks anyone is getting hurt, he is still innocent and full of joy. The world can leave my kid alone because I intend to keep it that way as long as we can. I want him to have a beautiful childhood. I wonder when do boys get these negative stereotypes? When do they learn these things? and From whom? Unfortunately as I look around I can see it surrounds us in the media and from other children and sadly from their parents too. He is starting to get into bigger sizes now and it’s getting harder to find clothes as you said without, skulls, guitars or superheros or some commercialized cartoon character. He doesn’t know about any of that? Where can I find the train shirts that are not Thomas? or How about one with a Dog? Thank-You for your company, I will be looking forward to seeing your line of boys shirts.
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Gosh. I love this SO, SO much.
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I could not say anything that has not already been said, so I will simply say CONGRATS and PROST!! Love the new logo and thanks for all of your hard work for our children (and all of us)!!
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Thank you very much! I have been reading your blog for several months and was missing the boy part a bit. I have a boy (7) and a girl (4), and I so understand the boy issues. My son loves to play the violin, fingerknitting, art and origami and playing “house” with his sister, but he equally loves dinosaurs, knights and foam sword fights. His birthday party guests will be mostly girls upon his request. He has been complaining about the fact that boy clothes are boring and so he has taken to wearing two differently striped colorful socks that he picks out carefully every morning… but it’s not about clothing, it’s about the way parents raise their kids, and about awareness on gender issues, thanks for raising questions. I am every time appalled when I go to Target and wander through the toy section. Why does there have to be a blue and pink box of Legos? “Girl” toys are sweet, “Boy” toys are brutal. I am from Europe, and it’s a little bit different there, so we are trying to purchase more neutral stuff, and we are shopping when we are in Europe.
My son is now in first grade, and a boy said to a girl that she looks “sexy”. We had a long talk at home about this when my son asked about what it means. The F-bomb? I don’t think my kids have ever used it, but it does escape me on the rare occasion (last night, after the third time being woken up by a kid who refused to sleep in his/her own bed and having to go to work early in the morning after three nights of the same thing) and I hope that they don’t use it, parentingn is not always easy. Keep up the good work, sorry for rambling.
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First of all, that story of what the 6 year old boy did to your son on the playground is horrifying. Coupled with what the 6 year old boys in your daughter’s class are doing, and I’m doubly disturbed. But as the mom of a 21 month old girl with another baby on the way, I am THRILLED by the new look of Pigtail Pals! Thank you!!
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melissa Reply:
May 11th, 2012 at 1:04 pm
Hooray for babies!
The incident at the park was horrifying, and Amelia definitely has some challenging classmates. But to be fair, she has has four really good buddies that draw her pictures of rainbows and play beautifully with her afterschool and are kind to Benny Boy and are overall fantastic boys. My hope is for us to focus on raising boys like her buddies.
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Congrats, Melissa! This is such an exciting, appropriate development for your business. I cannot wait to see what this next wave will bring. We are lucky to have you to challenge us to think differently about the socially constructed constraints on childhood!
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LOVE the new look! I am blessed with two daughters, no sons – but both sexes are affected by the media, stereotypes, and culture. Can’t help one without helping the other as well. Kudos to you!
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I love your store and blog because I am very interested in girl empowerment. But always felt vaguely left out as a mom of two elementary aged boys. How will our girls grow up to be leaders and independent thinkers if we don’t raise our boys to respect and encourage the girls and women in their lives? My boys are not only being inundated in the media by images of violence, fighting, guns, etc., but they are also seeing all of the images that are being pushed on our girls. I don’t want them to see girls that way. The girl toy aisles at Target are so *pink* and *sparkly* that they won’t even venture down them to see what is in them. Why are we subjecting our children to this polarization? So, I am excited for the new direction that Pigtail Pals is taking and can’t wait to hear more and see how it develops. Good luck!!
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I’m a little late to the conversation Melissa and I apologize–no time for social media lately. I love the message in this post and in the decision to include Ballcap Buddies in your business. I read some of the comments on Facebook and have to say that I don’t understand the people who feel you have betrayed girlhood by making this change. This us-vs-them attitude is part of the problem. If gender equality is the goal, then we need to raise children of both genders to appreciate each other and understand that the traits that make a child different from the gender “norm” are not wrong, just simply a sign of that person’s individuality. The lines between each gender can be so rigid in childhood–it’s nice to see you bringing boys and girls together in a positive way. Congratulations on your bold new step!
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Jennifer Shewmaker Reply:
May 12th, 2012 at 5:09 pm
This “This us-vs-them attitude is part of the problem. If gender equality is the goal, then we need to raise children of both genders to appreciate each other and understand that the traits that make a child different from the gender “norm” are not wrong, just simply a sign of that person’s individuality.” Well said, Crystal, as always
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I’m so happy about this too. And really, it’s all connected. You can’t change the world for girls unless you change how boys are brought up too.
I’m also the mother to a son and a daughter. I have loved your blog and followed it since discovering it, and I am so happy that it will now include issues about raising our little boys as well.
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I have been reading your blog and following you on Facebook for a few months now and think that this new change is fantastic. Girl issues with stereotyping and sexualization have always been on my radar because, like you said, I’m a girl. But after I graduated college and started teaching at the early childhood and elementary level (I work with kids infant through kindergarten) I am noticing and taking a new interest in the way that childhood is being marketed to boys now as well.
It makes me feel less worried to be a teacher and to someday have children knowing that there are people like you and companies like yours out there. Thank you.
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I’d love to see girls wearing ballcaps and boys wearing pigtails in your new logo!
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Hi Melissa,
I think your new direction is a natural progression of your business. Boys and girls need to have a healthy childhood in order to grow into mature, productive, healthy and respectful members of society. I’ve been following you since the early days, and have told lots of people about your work. You are doing good things.
I love the new logo, but do agree with some others that the kids are too skinny! Love all of the colors and smiling faces, and love where you are going with your brand.
Keep up the good work! You are making a difference.
Michele
Owner, IzzyBelle’s
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I have been resisting saying this because I didn’t want any confusion over have absolutely awesome the changes you’re planning are… but I can’t help it: I would really love it if you could switch the green and purple shirts. I was surprised to see that the girls sport the “girly duo” of pink and purple. (I am a HUGE fan of the “colors are for everyone” shirt, haha.)
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Thank you thank you thank you for this!! As a mother to an almost 4yo son issues like the one you wrote about have become almost daily events in our life. I struggle daily with the balance of a having a sweet little guy who seems like he is being forced into a BIG boy world.
I am VERY much looking forward to this new chapter of the blog!
xo
Darbie
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Hats off Melissa your blog is wonderful. My oldest, 3, is my daughter and I have two sons after her, ages 2 and 10mo. You inspire me to raise my daughter to be an awesome woman. My husbands Aunt said something to my daughter yesterday about being pretty. She said Aunt Linda, I’m always pretty, doesn’t matter what I wear. It was the first time all the words that are constantly coming out of my mouth stuck to her. She is realizing you are pretty all the time, not just when you have a dress on or your sparkly shoes. You are pretty inside and out and with the words you speak she says. You inspire me to keep going and can’t wait for the inspiration for my boys. Reading your story makes you seem more real. Congrats on your success!!
Sarah
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As mom to three small boys and one tiny daughter and long time mostly silent fan of your site, I gotta say thank you. From day one with my oldest son, I have known this in my soul; society is as violently stereotypical towards boys as it is towards girls. There are boys stuffing their emotions at age three and four in order to be ‘tough.’ There is a dearth of colour on the boy side of the kids clothing store. There are confusing messages about sexuality, body image, and consumerism on both sides of the coin. The first time I saw my oldest boy ‘hold in’ his tears after five years of wide open, authentic emotional expression, it killed me. I wanted to light myself on fire to stop the madness.
My little girl benefits from your advocacy work a thousand percent. And now, so will my three small boys. One of whom owns a beloved collection of my little ponies and adores the colour pink, and anything sparkly.
I feel like I’m the only one who even cares or notices that pink on pink is the only fashion available these days for little girls…
Keep up the good work, it helps me not feel so alone!
xo
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melissa Reply:
May 17th, 2012 at 11:40 pm
I’m so glad you are part of this group! And you are far from alone!
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[...] few weeks ago I announced a big change for my little company as we expanded to include boys in our work. So much of childhood has boys and [...]
I too love what you are doing, but why are the girls in purple and pink and the boys in green and red. Isn’t this exactly what you are talking about?
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melissa Reply:
June 15th, 2012 at 10:15 am
Hi Nicole -
Thank you. PPBB is about kids having choices, not about girls never wearing pink. We tried to get colors that would attract the viewer to the logo, and keep their eyes moving around the logo. I’ve actually tweaked the logo to change the girl’s berry colored dress to a deeper shade of red. I need to do a post about it, and hope to next week.
Thank you for being a part of our community!
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