Author Archive

I think what JC Penney did this week over the Ellen Degeneres/1 Million Moms fiasco was commendable. Highly commendable. No business should cower to biggotry and homophobia. The family values I teach my children are acceptance, love, and kindness for all human beings. I believe in equality, to my very core.

JC Penney played the firestorm beautifully, and they needed to, because they needed a PR homerun. They got one — as many of the parents and concerned adults this fall who were outraged over the back-to-back mudslide of the ”I’m too pretty to do homework so my brother does it for me” T-Shirt Gate and the objectifying Phoebe Cates/pool tv commercial are now all wild for the JC Penney shop-in taking place this weekend. I won’t be attending.

I fully support Gay rights, the LGBT community, and the right to equality. But I also support our daughters, and I’ll be busy giving a keynote address on the role of women and girls in the media, ironically. I try my best not to shop at places that sell my daughter short, and teach my son not to expect much from girls.

I just went through all 8 pages of tops offered online for girls sizes 7-16. With the exception of a few “nerd” references on t-shirts showing Hello Kitty wearing thick black glasses, the vast majority of the shirts referenced shopping, bff’s, high heels, make-up, Peace, cupcakes, and phrases like “Fame, Fashion, and Friends”.

I just want more for my girl, ya know?

The t-shirt that helped Pigtail Pals go on one of our two wild viral events this fall is still selling like crazy — Pretty’s Got Nothing To Do With It. You can get yours here. Because you won’t find anything like it at JC Penney.

Pigtail Pal's best-selling tee that builds girls up.

 

The back of our Pretty tee, words were collected from our Facebook community as they described their daughters.

 

Childhood is a time of discovery, exploration, snuggling, storybooks, and play. It is a beautiful, beautiful time of life. Let’s not limit it.

Pigtail Pals is not anti-princess. We’re not anti-pink. We’re anti-limitation. We want our children to have all the room in the world to be who they love to be, and the room to define what that is. We need to agree to give them that space.

Playing princesses is fine. But it’s just one slice of the pie. Let’s teach our children that life is a marvelous feast. Let’s give them idea after idea to devour. Imagination is a hungry beast. 

Let’s allow them to be a princess one day, a pirate or explorer the next….whether they are a boy or a girl.

Let’s get out of their way, and allow them to be children.

 GLI was created by girl expert Rachel Simmons, author, educator, and coach helping girls and young women grow into authentic, emotionally intelligent, and assertive adults. Camp is offered for girls going into 6-12th grades and looks like an amazing experience. Oh, to be 15 again!

You can learn more about the camp here, including volunteer opportunities. The overnight camp is held at Bryn Mawr College in Bryn Mawr, Pennsylvania.

GLI summer camp. This is the place where you can be real. At GLI, you live in a dorm with roommates and spend your days in fun self-discovery workshops, playing wild theatre games, sharing stories in small groups, making films, playing sports, and enjoying evening activities like extreme scavenger hunt or mask making. Every three days, there’s a field trip to a high ropes course, lakeside, or arts event. Girls come away from GLI with the confidence to be themselves and build lasting friendships. GLI helps you gain skills to face the challenges life throws your way.    -Rachel Simmons

*posted from Trish Christie on our Facebook page*

 

What kind of messages and notes to you leave in your little one’s lunch?

(See our Lunchbox Note Cards 20 for $6.50 here.)

This just in from a Pigtail Pals Parent after a weekend trip to Legoland:

“After being there I realized the problem is far bigger than their friends line. The shows we saw have not one respectable female character (they manage to portray even cleopat…ra like a kardashian sister). Their kids meals and collectible cups come in pink or blue. The blue ones have several lego characters (ninjas, pirates, etc) on one side and a huge pirate ship scene on the other. The pink ones have 3 “sassy” looking girls (not lego figures) on both sides. They’re not doing anything, or supposed to be anything. They’re just standing there with big doey eyes being,……I don’t know……..”cool” girls, I guess? And then there’s still this. In fun town (which was pretty fun before I saw this), there are two life size characters built entirely from legos. there’s a male police officer and a female firefighter. Cool, right? Except the man is talking into his walkie talkie, while the woman is………wait for it…….not putting out a fire, but……….putting on lipstick!!! WTH???” -Sarah L.

 

Next, check out the second installment of this fantastic video series by our colleague Feminist Frequency.

(Skip to 8:30 if you are short on time, but the whole thing is well worth it!)

I’ve just heard from my colleagues at SPARK that Lego has not responded to our petition with 51,600 signatures from Lego customers upset over the gender stereotypes represented in the new Lego Friends line. They’ve issued press releases battling our talking points, but they have not responded to 51,600 voices. Nor has Lego responded to the two certified letters SPARK and sister orgs have sent requesting a meeting.  Maybe Lego is unaware of how a brand’s identity can become easily and quickly tarnished by people on the internet (see: JC Penney, Chap Stick, and Komen).  

As I sit here in my family room watching my kids play with their Legos (they are building a house for whales with an art room), I find myself wondering how big Pigtail Pals would have to get where I wouldn’t care about 51,600 people being upset with my product and feeling no sense of responsibility to answer them. Maybe “meet in the middle” is lost in translation on the Danes.

Let’s heat things up. Let Lego hear what you have to say. Give your kids a voice, and let them write a letter or color a picture expressing their feelings. This is far from over, especially as I’m getting numerous reports from parents that they bought the a piece from the Friends line with an open mind, and were discouraged when their daughter lost interest in about 20 minutes. I don’t think that has anything to do with girls and their interest or ability in building as it does more reflect the lameness of these Friends sets.

Lego could have done have hit one out of the park with this line. Instead we have a wall of purple boxes representing what I think are an outsider’s stereotypes of what American girls are like. I think girls worldwide deserve better.

Let Lego hear your voice, and if you would like your letter published here, please send me a copy at info@pigtailpals.com. Children’s letters and pictures are most welcome as well!

michael.mcnally@LEGO.com
Jørgen.VigKnudstorp@LEGO.com
Charlotte.Simonsen@LEGO.com
Mads.Nipper@LEGO.com

or

LEGO Systems, Inc.
555 Taylor Road
P.O. Box 1138
Enfield, CT 06083-1138

A friend sent this to me earlier this week and I chuckled the entire time I was reading. While the subject matter may be a little unorthodox, how awesome is Sophie to have the confidence to stand up and give a speech on how her body functions. If only all little girls were that comfortable with their bodies.

Enjoy!

Today begins a new series on our blog: The Body Image Workshop.

Last month I had a little piece of my heart break when I received two emails in the same day, one from the mom of a preschooler who had already developed body image issues, and the other from a pregnant mom, scared for her unborn daughter’s future body image issues. My head was spinning. Both moms needed info and resources and I sent some their way, but I had a hard time putting my head around the fear of an unborn girl’s body image. I had a hard time putting my head around why that is such a legitimate fear. Because it is.

I called my friend and colleague Marci Warhaft-Nadler, a certified fitness instructor and body image consultant, and asked if she would help me. I needed someone who would help me dig deep, really push the issue, unpack the numbers, and get underneath this massive rock of body image that sits on top of our daughters. Marci and I are both raising sons, and boys will be included in this series as well. But when you look at the numbers that reflect what is going on in with our girls, it is enough to make you want to scream. Or cry. Or both.

We MUST create a meaningful change. And we must do it now.

Hopefully this isn’t affecting your family, these posts will get low viewership, and Marci and I can focus our efforts elsewhere. Something tells me that is not going to be the case.

Marci and I care deeply about all of our kids. We’re going to be honest. We’re going to really dig into this issue. We’re not going to pull our punches. We’re going to give you the tools and resources you need. We might say things that sting, we might say things you disagree with. We’re going to pull in medical and nutrion experts. We’ll talk to authors and psychologists. We’re going to give you printouts and talking points. Not generics, but specific go-try-this-today info. We’re going to give you the chance to be the expert bloggers and give us tips on what you do in your homes. We’re going to give you the chance to ask questions and talk to experts directly. For free.

You have no idea how much energy Marci and I have on this subject. We’re going to get this thing done. And we’re going to do it right here.

 

Buckle up, here comes Part 1: A Parent’s Guide To Talking About Body Image – Age 0-3

by: Marci Warhaft-Nadler

The facts are beyond disturbing.

Recent studies show that boys and girls as young as 5-years-old are struggling with body image. Day after day, they are bombarded with messages from the media, society, peers as well as a number of other sources, telling them that they aren’t good enough, smart enough, attractive enough and certainly not THIN enough. As a result, more and more kids are putting their health and lives at risk by engaging in dangerous behaviors to attain what they THINK is the ideal physique.

The scary truth:

80% of 10 year olds HATE their bodies

25% of 7 year olds have already tried dieting

Eating Disorders in kids under 12 years old rose 119% over the last 9 years

42% of 1st, 2nd and 3rd graders want to be thinner by the time a girl is 17 years old, she’s seen approximately 250, 00o messages from the media telling her what she’s supposed to look like.

Gaining weight is the #1 FEAR of teenage girls, over losing their parents or getting cancer.

In 1970, the average age a woman started dieting was 14 years old, by 1990 the average age was 8 years old.

As parents, we want to protect our children from the superficial and often judgemental world that awaits them, but it’s a task that can feel somewhat overwhelming. Here’s the good news: There is A LOT we can do, starting from the minute we bring our babies home, to empower them with strong, healthy self-esteem and to help them grow up with the self-confidence they deserve.

How do we get started?

0-3 years old:

When our kids are this young, we are pretty much in control of their environment. We control what they see and hear, and this definitely works to our advantage. Here are a few suggestions to help create the kind of environment that will help our kids grow up loving who they are, instead of judging who they think they’re not:

1)  ROLE MODELLING

I cannot say this strongly enough. Little girls learn SO MUCH about how to treat themselves by watching their moms (and sisters and grandmas and aunts). It is crucial that daughters see their mothers being kind and accepting of themselves. This can take work, because it’s become almost second nature to criticize our jiggly arms or round tummies and we don’t realize that these seemingly harmless comments are anything but harmless. As silly as it may feel sometimes, make a point of complimenting yourself, out loud, on a daily basis. Challenge yourself to do so in creative ways. For example: Feel free to look in the mirror and proudly say, “I LOVE my arms because I use them to lift and hug my baby, to roll out cookie dough and maybe even do a few push ups!” and, “I LOVE my thighs because I use them to dance with my baby and walk through the park!”

{Melissa adds: Say to baby:  “Oh! Look at your strong legs climb the steps!”  or “Let’s wash those busy arms and feet!”  or “Does it feel good to have a tummy full of healthy food?”  or  “Big girl! Look how much you’ve grown since Christmas!”   or  “Can your strong arms help me clean up the toys/rake the leaves/walk the dog?”.  Your little ones won’t understand the concept of ‘healthy food’ or how much time has passed since Christmas, but they will understand your tone of voice and attitude as you set a framework for how your family will view body image.}

By doing this, your daughter will grow up loving her body for what it can DO, not judging it for how it looks.

The BEST part of this exercise, is that by committing to just a few seconds of self-appreciation every day, you’ll see your OWN self-esteem increase as well!

  

2) IMAGE-PROOF your home

We’ve all heard of Baby-proofing our homes, the act of removing any potential dangers our babies may come into contact with; we plug electrical outlets, soften sharp table edges and lock cupboard doors. Well, now we can also Image-Proof our homes by clearing out the negative messages and replacing them with positive ones. It’s a pretty simple exercise actually, just look around your house for magazines, books, posters or anything that promotes the unrealistic images of beauty that surround us today. Even though, kids this young aren’t reading yet, they are soaking in everything they see around them and we need to make sure that what they see is helpful and not harmful.

Keep in mind, I’m not suggesting that we can put blinders on our kids and keep them from ever seeing the evils of the beauty obsessed world we live in; but the fact is, if we can show our kids examples of beauty in all shapes, sizes and forms from the time that they are very little, they will be better armed to deal with the superficial and critical messages that start coming their way as they get older. A big part of the body image problem, is that kids see impossibly perfect models on TV and in magazines and then compare themselves to these images and walk  away feeling inadequate, like they just don’t measure up. However, if they have already seen beauty in a variety of forms, it will be easier to understand that the problems aren’t with their own bodies, but with the ones they are seeing on TV.

{Melissa adds: Use family photos of past and present to decorate your home…like where that stack of fashion magazines used to be. Teach your children that beauty is passed down through families, not by marketers and Photoshop.}

3) Make your home FAT TALK – FREE

We already know how important it is to avoid criticizing ourselves in front of our kids, but we need to extend that to guests in our homes as well. Kids hear everything, they take it in, process it and then, oftentimes, repeat it. Make sure that people who visit your home understand that any kind of fat or diet talk is not appreciated. It sounds strange, but there are a lot of people, who can’t go one full day without mentioning the calorie content of something they’ve eaten or making reference to their desire to lose weight.

{Melissa adds: The number one offender that I hear about all of the time is Grandma. We’ll have a post on this coming up.}

Remember, our  focus should be on function over esthetics. We need to teach our kids to love WHO they are, because if they grow up liking and respecting themselves, they will make better choices in all aspects of their lives.

The negative messages our children get from the media and society are strong, but that just means that our positive messages as parents, have to be even STRONGER.

Self-Worth should not be measured in pounds!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Melissa here: See? That was easy and painless. Three sure-fire steps you can take with your itty bitty to get your family started on the right foot. Are your kids older? Still works! And? You can start doing this today. Right now! Go! Go pitch that Victoria Secret catalog and Vogue. Chuck it. Go find a photo of your grandma when she was 24. She was gorgeous. Your daughter has her eyes. Focus on that. Define beauty for yourself.

We can do this. Together.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Marci Warhaft-Nadler is a certified fitness instructor and body image consultant. After overcoming her own body image and eating disorder issues, Marci created her Fit vs Fiction program to tear down the dangerous myths related to beauty and fitness and empower kids with the self-esteem they need to tune out negative messages and be proud of who they are instead of judging themselves for who they think they’re not. 

Self-Worth should NOT be measured in pounds!

www.fitvsfiction.com

facebook.com/visitfitvsfiction

fitvsfiction.wordpress.com

marciwarhaft@rogers.com

 

*the formatting on the blog is acting up today, please just ignore and enjoy the content!*

Lily and Noah’s mom emailed the following correspondence to me. The kids had asked her if she was going to write a letter to Lego regarding the new Friends line that their family was unhappy with. She suggested they do it. And so they did.

To Lego,
  
I’m writing about the Friends sets. Can you add powerful girls? I would like you to make the girls go in outer space and meet aliens, or be fire fighters, or architects.  I also think you should have a set where girls make cars.  Please make real mini-figs and not all girly clothes.  I like to wear a Duke t-shirt and my brother’s old sweatpants. Also, could there be more real building in the Friends sets?
  
Here’s what I’ve made recently out of Legos: a robot, a deserted island, and a log cabin.
I think the inventor’s lab and treehouse look cool.
  
From,
Lily H.
7 Year Old Lego Builder and Powerful Girl
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear LEGO Fan,
  
Thanks for your interest in our products.
  

I think your More Powerful Friends Themes idea would make a brilliant LEGO® set, but for legal reasons we can’t use it! We have a team of experts in Denmark whose job it is to dream up new LEGO sets, themes and toys. They tell me it actually takes years to plan everything. They need to test all the new ideas, talk to the factory about how to make them, work out what sort of box is needed and then deliver the new sets to all the shops in 130 countries! This means that there’s a good chance they’re already working on something similar to your idea.

We are working on lots of other themes for the Friends line. I think that you will be very please where this story goes and what happens to the friends.  We are very aware that girls are very powerful and need to be represented as such.

We’re really sorry but since you’re under 13 years of age we’re going to have to delete your email address and comments from our LEGO database after we’ve sent you this email.
We’re not being mean, there’s a law called the Children’s Online Privacy Protection Act (COPPA) and it’s been set up to keep you safe when you’re on the Internet. One of COPPA’s rules is that it’s against the law for us to save your emails.
Remember you can still find out all about our cool events and new LEGO products at www.LEGO.com

 

Thank you again for contacting us.  If you have any further questions, please feel free to call one of our friendly Customer Care Advisors at 1-800-835-4386 (from within the US or Canada) or 1-860-749-0706 (from outside the US or Canada). We are available Monday through Friday from 8AM – 10PM EST and Saturday through Sunday from 10AM to 6PM EST.

Cheryl
LEGO Direct Consumer Services
…………………………………………………………………………………………………………………………………………………..

 

And then the letter from Lily’s big brother, Noah.
 Dear Lego,
I am writing to you about the new Friends sets. Let’s have some REAL mini-figs. And all the girls should be more POWERFUL. Not all, ‘Mom, I’m going to get a makeover. Dad, I’m going to the mall.’  NO WAY. I know a lot of girls who would think of that as TORTURE. My friend, Grace, plays music and loves history. My friend, Kate, is great at basketball. My sister, Lily, is really creative and is the best tree climber in the neighborhood.

 I would like the girls going to the moon and making friends with aliens, or crawling through creepy underground tunnels, or exploring ancient Mayan temples, or traveling the world.

 Thanks,

Noah H.  (Brother of Lily H.)

9 Year Old Lego Builder

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear,

Thanks for your interest in our products.

We’re really sorry to hear that you’re disappointed with your new LEGO Friends line. We try really hard to give LEGO fans what they want an we are glad you let us know when you feel we are not getting it right.

We have a team of experts in Denmark whose job it is to invent and test new LEGO sets, themes and toys. They tell me it takes years to check everything. They need to test all the new ideas, talk to the factory about how to make them, work out what sort of box it needs to go in and then deliver the new sets to all the shops in 130 countries!

As you can see, a lot of thought goes into your toys and although LEGO toys aren’t the cheapest in the shop, I hope you understand we invent and make LEGO sets to last a lifetime, or even longer!

We’re really sorry but since you’re under 13 years of age we’re going to have to delete your email address and comments from our LEGO database after we’ve sent you this email.

We’re not being mean, there’s a law called the Children’s Online Privacy Protection Act (COPPA) and it’s been set up to keep you safe when you’re on the Internet. One of COPPA’s rules is that it’s against the law for us to save your emails.

Remember you can still find out all about our cool events and new LEGO products at www.LEGO.com

Thank you again for contacting us.  If you have any further questions, please feel free to reply to this email or call one of our friendly Customer Care Advisors at 1-800-835-4386 (from within the US or Canada) or 1-860-749-0706 (from outside the US or Canada). We are available Monday through Friday from 8AM – 10PM EST and Saturday through Sunday from 10AM to 6PM EST.  Please have your reference number handy if you need to get in touch with us: 030232427A

Shawn
LEGO Direct Consumer Services

…………………………………………………………………………………………………………………………………………………

 I am again left with several questions for Lego:

1) Why do you not address the specific concerns expressed by children and consumers when they take the time to communicate with your company?
2) Is it too much to ask that you address children by their name when you reply to them? Respect their personhood.
3) It took a team in Denmark years to dream up a beauty shop and outdoor cupcake bakery and a puppy washing station? Why does the team in Denmark have such a stereotyped image of American girls? Why is the sexist Friends line not sold to Danish girls?
4) If you are “very aware girls are very powerful and need to be represented as such”….why does the Friends line, completely dedicated to girls, show none of the five new characters doing anything powerful? With the exception of Olivia’s invention lab, why is the majority of the line and marketing focused on aesthetic appel and chilling with friends and not positions of power? You don’t seem to have a problem representing power for the boys.
5) May I suggest you come up with a couple different versions of canned form letters with which you respond to your customers? That way, when you send a nearly identical email to members of the same household, you don’t make the childen feel like they’ve been brushed off.
 

Interestingly enough, Noah has had some practice corresponding with a company when he didn’t like something. Noah’s mom told me this story: “Noah wrote a letter to the publisher Usborne a few years ago about a mistake/oversimplification he found in a book about Egypt. It turned out to be a really wonderful letter exchange involving a publisher and one of their Egyptologists.  The whole thing was very gratifying experience and we are to this day big Usborne supporters and encourage all of our friends to check them out.  Lego seems very shortsighted in their responses to these kids.”

 

I’d now like to ask for ten minutes of your time to watch this incredible break down of Lego, the Friends line, and the marketing around it. The video is kid-friendly and from our friend Anita and Feminist Frequency.


I have two kids, a boy and a girl. Amelia just turned six, Benny is almost four. With it being mid-winter and still getting dark around 5pm, our family needs activities in the evening to keep the children creative and industrious (read: keep them from destroying more of our house). This weekend the project was decorating frames for their school pictures for their dad’s new office.

We dumped out the tub of art supplies, armed each kid with a bottle of glue, and got down to it. Glitter glue, feathers, foam bugs, pom poms, jewels, scraps of paper, and tubes of glitter were in hot demand. Both kids were really into their creations, and it very quickly became obvious we’d have to ration the glitter.  Both kids had access to everything on the table, and the only instructions were to “have at it”. I found the end results to be really interesting.

One child described their frame as, “Camouflaged and woodsy so I can be a dangerous hiding animal.”  Huh.
The other child described their frame as “Pretty and beautiful and nice.”  Aww.

Benny and Amelia

Two frames. One by a boy, one by a girl.

We need to give kids the space to be themselves.

The best part of the night was when my husband came in from shoveling snow, saw the kids frames, and asked how they decided to decorate them. Amelia made the comment about being a dangerous woodland animal. Mr. Pigtail Pals said that he hopes she doesn’t jump out of the frame and bite him, and then tickled her until she collapsed into a heap on the floor. Mr. Pigtail Pals said something about how he liked all of the sparkly and bright color on Benny’s frame. Benny sat there and beamed. Mr. Pigtail Pals asked Benny how he chose all the special decorations, and Benny answered that he wanted it to be “Pretty and beautiful and nice” for his daddy to look at while he was away from us at work. Mr. Pigtail Pals said it would be wonderful to have something “pretty and beautiful and nice” from his Benny Boy.
Kids just need the space to be kids. Free of stereotypes, free of limitations.
 
More on giving kids space:
“Shiloh, Meet My Daughter” click here. (From Princess Free Zone)
“Gender equity: Doing the math” click here.
“10 Reasons Girls & Boys Should Play Together” click here. (From Superhero Princess, The Sanford Harmony Program)
“Robert Munsch and Gender Balance” click here. (From Achilles Effect)
Pigtail Pals Mission

Pigtail Pals is dedicated to changing the way we think about girls. Our blog educates parents on media literacy, marketing, sexualization, gender stereotypes, and body image.
Our shop offers inspiring apparel and gifts for children.
www.pigtailpals.com

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