Posts Tagged ‘marketing’
I need 4 minutes and 34 seconds of your day. I need you to watch this — every woman, man, girl, and boy — and I need you to absorb it.
I need you to give yourself permission to start loving and enjoying the body you have been given to live this life with. All of the advocates and bloggers and celebrities in the world cannot do that for you. YOU have to do that for you. Whether you are a parent, a friend, a mentor, a teen….you have to start appreciating your amazing body. It will impact how you live the rest of your life.
Forget what the media is telling you about you. There is nothing wrong with you. YOU write your story. In that story, make sure you are awesome.
Please watch this with your boys and girls. Share it with your classroom, your sports team or Girl Scout troop or church youth group. Share it, because we are spending way too much time thinking about what our bodies look like in life, instead of LIVING LIFE.
Go live. You look amazing.
Hey Kiddies! Step right up! We’ve got some delicious candy covered milk chocolate here! We’ve got candy for White Kids and candy for Black Kids! Different candy for different kinds of kids! Use the correct side and step right up!
Well now wait a minute. That’s incredibly offensive.
Hey Kiddies! Step right up! We’ve got some delicious candy covered milk chocolate here! We’ve got candy for Christian Kids on the left, Jews and Mormons on the right! Grab your quarter and don’t mix it up! Different candy for different kinds of kids!
Stop right there. We don’t work like that in this country anymore. People aren’t so different that they need separate machines from which to get their candy. That is really offensive.
STILL OFFENSIVE !!
Could you imagine a side for White Kids and a side for Black Kids, like the drinking fountains from the 1950′s? Different sides because the two groups are so unequal, so different they cannot live as one? That is so offensive, it makes my face feel hot. Our old Jim Crow ways have shifted from black and white, to pink and blue.
Despite every marketer in the United States telling us otherwise, boys and girls actually are not that different, and do not necessitate different vending machines nor color of candy to enjoy a sweet treat. They do not need to be reminded of their gender every single time they touch a product.
If everywhere we turn, our boys and girls get the message that their sex makes them inherently different species, they will start to accept that as the norm.
If everywhere boys and girls turn, they see children categorized and boxed and labeled, they will lose the ability to see themselves outside of those parameters. They will lose the ability to see each as equals, as friends, as playmates, as fellow schoolmates, and eventually as co-workers and colleagues and partners in life.
Boys Rocks and Girls Rule, and don’t fall off your chairs in surprise….but what if that all went IN THE SAME BOX!?
If you arent’ mad, you aren’t paying attention. We need to change the way we think about our kids.
This image was spotted by our Body Image Workshop co-leader Marci Warhaft-Nadler and her family while in Las Vegas this weekend. Her sons quickly told her to get out the camera and take a picture for Pigtail Pals. Once your eyes are open to it, you cannot unsee it.
Marci’s 10yo son Logan asks, “So what happens if you eat the wrong ones?”
Great question, Logan. Great question.
A Guest Post by: Lori Day
Was this a fluky experience? I think so. The lunch area being comprised of all moms and daughters was unusual. The fact that all eight girls were wearing all pink was unusual—I mean, girls wear a lot of pink these days and it definitely is “the uniform,” but there are usually some girls wearing purple at the very least, or even some other colors. (Although, if you’ve never noticed this degree of little-girl pink- ubiquity, start paying attention in public places like malls, airports and food co-ops!)
The fact that two of the eight girls were wearing Disney costumes out to Costco and it was not Halloween or a dress-up birthday party seemed a tad above the usual ratio.
Taken all together, the amount of pink in the form of tulle, satin, glitter, make-up, kitten heels, and little girl bling was highly concentrated in space and time. But you know what? That’s what made me realize that culturally, we now have somewhat of an alliance between princess culture and mommy culture. Executive summary: For a lot of our daughters, the real world of girls and the Disney World marketed to girls have become the same thing.
Yesterday’s post about the invisible girl with the book came about from a question Melissa Wardy asked during a discussion on the Pigtail Pals’ Facebook page about why parents stopped questioning all of the tremendous changes in what is marketed to girls over the last ten years and how it is marketed:
I believe that many parents have stopped questioning because they, too, are desensitized by our 24/7 media-saturated culture in which the value of females lies less in what they do than in how they look while doing it. Perhaps in these hard economic times, the fantasy that your child is the fairest in the land—or could be with the right focus on her appearance—seems normal, and even beneficial, in the eyes of those parents who do not spend much time intellectually contemplating the commodification of female beauty.
Perhaps parents also stopped questioning because there can be tremendous enjoyment and camaraderie in shared beauty play for females, young and old. Moms usually have the best of intentions. They are supporting each other, acknowledging each other’s children, expressing femininity, and having a great time together being girly. On the face of it, there is nothing wrong with this, and it has always been this way to some degree…just not to this degree.
My concern is with the amount of focus our society now places on female appearance, the enormous multi-billion dollar industry that has grown up around it, and the necessary insecurities these corporations must instill in females, from a very young age, in order to turn them into lifetime consumers. Personally, I advocate for a deeper consideration of these issues by all parents, but I also recognize that a whole lot of parents really like things the way they are, and believe that good parenting will take care of it all, despite the research that has emerged on the tremendous number of hours of powerful marketing and media messages kids consume every single day.
I think it’s like rolling dice. Remember when it was legal to advertise smoking? Strong parents sometimes managed to raise children who did not smoke. But the millions of dollars spent on the seductive advertising campaigns for cigarettes was a Siren call to many kids who did all, eventually, leave the close supervision of their parents and wander out into the big world where they consumed this advertising, and joined a peer group of kids who thought smoking was cool. What was needed was strong parenting and laws that forced the tobacco companies to recognize the harm to children (and adults) inherent in their marketing and profiteering.
So I think it all depends on how one views the world. If you are the kind of parent of who is inclined to look below the shiny surface of pop culture to understand the unhealthy role being played by money and corporations in the lives of girls and women, and are prepared to raise your daughter in ways that might occasionally make you look either out of touch or antagonistic to mainstream girl culture, then you will naturally question, question, question. If not, not.
While I hope more and more parents will go back to questioning, I equally hope that the vigilance and activism of advocacy groups like Pigtail Pals – Redefine Girly and so many others (see the blog roll on my website for other recommended individuals and groups to follow who are working on making the world a better place for all children) will eventually change the ground rules for the marketers as did happen decades ago regarding the cigarette companies. Social change takes a long time and a lot of hard work by a lot of individuals, but it can happen, and I am proud to be a small part of this massive grassroots effort. What is at stake is nothing less than our girls’ future, and that is not something to gamble.
Lori Day is an educational psychologist and consultant with Lori Day Consulting in Concord, MA, having worked previously in the field of education for over 25 years in public schools, private schools, and at the college level. She writes and blogs about parenting, education, children, gender, media, and pop culture. You can connect with Lori on Facebook, Twitter, or Google+.
I know we’ve been talking about Lego quite a bit.
What I find so fascinating about this story is how it is the perfect microcosm of all things girlhood these days. Corporate pink-washing, relegating girls to all things pretty and sweet, beauty over brains, using sexism to defend sexism, make-up on 8 year olds in a Lego tv commercial, and the list goes on.
So while this is about Lego, this is about so much more. Lego is just a symptom of ginormous problems staring down our girls. I just hope we are raising them to be tough enough to take it on and squash it.
Lowest Common Denominator
To be fair, the new Lego Friends isn’t all bad. It is just that it isn’t all that good, from a brand parents go to as an amazing brain-boosting toy. This new line leaves many parents wondering how Lego sees their girls’ brains, as the girl’s line is heavy on the cute, light on construction (I don’t count putting flower petals on stems or bows on dogs as building). I do like the science lab and tree house, and even the cafe (a little bit) and vet clinic. Olivia’s big house looks like it would be fun to build. Amelia, my almost-6-year-old would like them, but we would both be left wishing the majority of the sets required more actual construction. And challenging construction at that. There are so few building pieces, it would be hard to take them apart and build your own creation. That is the kind of stuff that breaks my Lego-loving heart.
The other part that breaks my heart is how segregated by gender Lego has become. Amelia received and loved the Lego City Marina for Christmas. For her birthday next week, my mom and dad got her another section of Lego City. I bought her a tub of primary colored bricks and a green and blue building board. But I wonder in a couple of years how my kids will view Lego, with the boy-dominated licensed sets and the all-girl Heartlake City. Lego has drawn a rather thick pink and blue line in the sand. Try as I might, I don’t know how much longer I will be able to keep Lego gender-equal in my home. As it stands, Lego seems to have some pretty sexist messages jumping off their boxes at kids, and I’m not a huge fan of teaching my kids sexist messages. Lyn Mikel Brown says,“The human brain is “fantastically plastic” and the best thing we can do for our children is to give them a full range of opportunities and experiences, especially in the early years. We don’t know at five how little Tierra’s or Tommy’s passions and talents will surface, so why pay good money to limit their options to the pink and blue aisles of toy stores?”
Lego is in the spot they are in not because girls changed, but because Lego changed on girls. To boost sales in the early 2000′s they focused on licensing deals with boys square in their sights. Girls stopped playing with Lego because Leg0 stopped including them. You’ve all seen the 1981 “What it is, is beautiful” ad circulating….1981 was 31 years ago. 31 years is a long time, Lego. Lego’s own marketing told girls that Lego wasn’t for girls. You can kinda see how girls went they way they did on this one.
Lego used the lowest common denominator in girlhood to design their line. Lego says the end result is after four years of $4 million in global research and this is what girls and moms want. For reals, Lego? I guess they didn’t interview the several thousands of moms (and dads and aunts and uncles and grandmas and caring adults) who voiced their opinion on the Lego Facebook page, several thousand more from the Pigtail Pals Facebook page (and other rad groups like Powered By Girl, SPARK, New Moon Girls, Princess Free Zone, Reel Girl; and the formidable girl culture expert, one Peggy Orenstein). A change.org petition calling for Lego to try harder for our girls has a couple thousand signatures. Lego says their research revealed girls play in the first person, are interested in beauty, and want to get to their role playing more quickly than boys. This fascinates me, as I have spent the past two weeks watching my female child play HOURS of Lego and not once tell herself to hurry it up so her Lego self can get her plastic hair done at the beauty salon.
Amy Jussel of Shaping Youth asks, “How (and why) are we missing profound opportunities to leverage neuroscience breakthroughs for positive change, wellness and play? How can we finally be tossing aside ‘hardwired corpus calossum theories’ on differences in boys/girls, acknowledging brain plasticity and realizing this play pattern/edu deficit stuff is NOT ‘set in stone’ and yet simultaneously standby to see Lego spend $40 million in mega-marketing bucks to proceed to SET it in stone.” Read the entire amazing post HERE.
You know how I always say, “I’m not anti-pink. I’m not anti-princess. I am anti-limitation. When we limit our children, we limit our children.”? Well, that pithy Amy Jussel says it this way and I like it:
I AM against stacking the deck of ‘learned behavior’ with pervasively marketed signals of stereotyped imagery embedding into the brain with stiflingly narrowcast assembly-line rote mimickry. I far prefer pure, imaginative, problem-solving free form fun.
I encourage you to watch the Lego Friends tv commercials, with the make-up clad third graders in the opener making a heart with their hands (awww, somewhere Taylor Swift just did one back) and the music sparkles and we are introduced to Heartlake City, the pinky-purple enclave where the Lego Friends live. With hearts on sky scrapers not a male in sight. Weird.
Watch as the saccharine-sweet narrator talks about the Friends partying at the cafe with the girls (only after they’ve been styled at the salon) because they need to chill after decorating their houses. It is important to note the commercial doesn’t show the girls finishing up a surgery at the clinic and then heading over to the science lab to help Lego Friend Olivia with her latest experiment. Lego shows the girls get coiffed at the salon and then go party. I think Lego needs to Redefine Girly just a tish.
I think the commercial speaks loudly as to how Lego sees girls, what Lego thinks girls are interested in, and how highly Lego holds girls’ capacity for spacial reasoning and construction play. Will this attract our girly-girls out there who think Lego is only for boys, or will only play with pink and pretty things? Maybe. I am yet unconvinced the ends justify the means. Being a girly-girl doesn’t make one incapable of building and planning and designing and reasoning, but Lego doesn’t seem to see it that way. Lego has a very clear idea of what “girly” means to them.
I am left wondering, in the age of childhood obesity, why Lego could not have created a juice bar/farmer’s stand with fresh produce and flowers? The all-female residents of Heartlake City are shown in the commercials rolling down to the cafe for burgers, shakes, and cupcakes. Instead of a cupcake baker, couldn’t Lego Friend Andrea be an organic farmer and we could build her a barn and big Chevy farm truck? And she could have a little laptop where she tracks weather systems and soil conditions and Skypes with other organic farmers around the world? No? Too much?
I also wonder, why can’t a single one of the girls work in downtown Heartlake in one of those skyscrapers? Maybe as, oh I don’t know…an engineer or architect? Is that just crazy talk? Why are they in the burbs decorating houses and cupcakes? Did I miss the Lego Friends Time Machine that zapped us back to 1952? Were you to lay a track of the Lego Friends commercial over one for Barbie Charm School or Lelli Kelly sparkle toe shoes or anything Disney Princess, they all sound exactly the same. Somehow Lego and other marketers decided the way to attract XX-chromosome customers you need a syrupy-sweet female voice with blue birds singing in the background to sell girls on the notion their role in this world is to be pretty and sweet. Way to STEM it up, Lego.
As Daniel Sinker says in his post, “Legos are still held up as a gateway to engineering and science, and despite my misgivings about the current state of their kits, I still believe they are. But if they’ve become toys marketed to a single gender, then we’re just reproducing the already awful gender imbalance in STEM education and employment.”
If girls are playing in the first person, as Lego says their research found, why is Lego not making people that are amazing role models for girls? Why is Lego not taking this opportunity to promote STEM to girls? In addition to a cafe owner, where is the calculus teacher or surgeon or CEO or scientific explorer or rescue worker or geologist or…..anything but what they gave us that sells girls short. Mireya Mayor is a famous National Geographic wildlife explorer, author, and a total girly-girl, even when treking across the world discovering new animal species. Lego, the king of licensing, couldn’t send her an email? I’d buy Mireya Mayor or Bindi Irwin Lego by the bucket. I like the vet (short skirt-wearing vet, this was questioned by a vet on our Facebook page) and the invention lab, but instead Lego morphed Polly Pockets and Barbie into brick form. Lego had such an amazing opportunity here to break away from the pack at the quarter pole and be a champion for girls. They didn’t take it. It is still out there, Mega Bloks, in case your listening.
Somebody please have the guts to show our girls how strong and smart and incredible and powerful they can be. I do it with my shirts and I sell them by the thousands. Let’s put that into a little plastic toy form. I’ve got ideas, who wants to listen? Mattel, wanna talk? Manhattan Toy Company? Is there ANYONE out there who has not drank the pink Kool-Aid?? I think I’m going to make myself cry.
Let’s move on…..
NBC’s TODAY Show Uses Sexism and Stereotypes to Promote Sexism and Stereotypes
On Tuesday morning many of us watched incredulously (jump to 5:01 in the video) as Matt Lauer interviewed Star Jones, Donny Deutsch, and Dr. Nancy Snyderman. One of the topics discussed was Lego Friends, and the two minute discussion was a master’s class in using ingrained cultural sexism to defend sexism. The interview left many of us furious and offended. As was brilliantly said on the Pigtail Facebook page: “Having people with such a reach not GET IT is overwhelming.”
Margot Magowan of Reel Girl transcribed the segment:
Matt Lauer:Star Jones: And they give you little electric mixers and brushes and combs and purses.
Donnie Deutsch: Perfect, perfect.
Matt Lauer: You’re sounding down on this.
Jones: When you’re a little girl, you want to build bridges also. You want to put them on top of each other. You don’t want–
Lauer: So go out and buy the architectural Lego.
(Nancy Snyderman laughs.)
Jones: Which is exactly the way my three year old goddaughter does. She has the architectural one. The big yellow ones.
Nancy Snyderman: These are perfectly okay. The reality is there is a gender difference. Girls like playing with girl’s things, and you’re still constructing things. If the cupcake girl can still do calculus, I have no issue.
Then there’s this part, Italics mine because there was so much interupting at this point it is hard to follow:
Deutsch: You’re teaching them to build! (Not really, the sets require precious little challenging building.)
Snyderman: It gets girls into architecture and math and design, I’m all for it!
Jones: Give them some alternatives for goodness sake. (Visibly frustrated.)
Lauer: There’s no law that says they can’t go to the store and buy the Frank Lloyd Wright line. (No law, but a hell of a lot of marketing.)
Jones: They (don’t) put the Legos in the girls sections. (Star was interupted here and not able to finish her sentence.)
Deutsch: Little Girls do like princesses and things like that. I like princesses. (Categorical stereotype presented as fact. My little girl does not like princess. I know many others like her.)
Snyderman: And will parents buy this for boys? (Laughs loudly)
Deutsch: No they won’t. (Laughs loudly, with an “Oh my God, that’d be so gay” look on his face.)
Lauer: That’s probably not going to happen. (Gives Nancy a “Are you crazy” side glance because everyone knows boys don’t touch girls’ things.)
(Matt, Donny, and Nancy all laugh loudly as Star sits slumped and defeated in her chair.)
Well then. If that isn’t offensive, I don’t know what is. First, for a segment on marketing, no one but Star Jones seemed to understand marketing. How a product is packaged, and who is shown playing with it, matters. Where the product is placed in the store, specifically the pink and blue toy aisles, matters. The images and messages and color coding our kids see over and over and over again, matters. This is called marketing, and marketers know all of this matters. That is why they spend so much money doing it. Keep in mind, Donny Deutsch is an ad guy. A famous one. And he uses a cupcake and princess analogy presented as fact, when what he is doing is missing the point that girls are programmed and conditioned to like those things because so often, they have no other choices. They like what they have to choose from. It is like Henry Ford saying, “You can have any color you want so long as it is black.” Girls who are given a wider range to choose from demonstrate a variety of interests. If from that wide range they choose cupcakes and tutus, bless their little hearts. But sweet baby jeebus give them choices. Choices! 2012 could be the year of choices!!
Second, the bigger issue is the laughter over the idea of boys playing with this Lego Friends line. And not just a chuckle. Three of the four “professional” panelists had cracked themselves up over the idea of a boy playing with a toy so feminine. Clearly the panelists feel there is a definite distinction over what girls and boys should be playing with, and the idea of a boy being interested in Heartlake City is hilarious.
The Sanford Harmony Program said it best on the Pigtail Facebook page: “This was a tremendous missed opportunity for bringing boys and girls TOGETHER. If children are given more chances to establish some common ground, and work and play with one another, they will be more inclined to engage more often – learning from and about each other along the way. The messages and images polarizing our girls and boys contribute tremendously to the notion that boys and girls grow-up in “separate worlds.” In these single-gender peer groups, kids are honing their communication and problem solving skills in isolation of one another and socializing each other in different ways. The world is co-ed – let’s do something to help bring our kids together.”
Side by Side Gender Apartheid: A Visual Reference
I headed to YouTube to catch some Lego tv commercials, and see if maybe this all wasn’t just in my head. So I watched two Lego Friends commercials, and then created a wordle from the words in the used by the narrator in the commercial, and the colors most represented by the brick colors in the sets. I then did the same for a Lego Dino and Lego City commercial.
You be the judge.
Apartheid (n): From the Afrikaans word for “apartness”, a system of segregation.
Attention – ChapStick Consumer Relations
To Whom It May Concern:
I have used your brand for 25years, ever since my mom put my very first tube of ChapStick in the bib pocket of my snowpants before heading out for an afternoon of sledding. I can remember feeling very grown up, and ever since I have had a tube or six of Cherry ChapStick in a pocket or arm’s reach. I have used your brand on my own children, and they know to swipe their lips before heading out to play during our chilly Wisconsin winters. That’s all over now.
ChapStick, we’re through. My family will not be using your brand again. I tried to tell you why on Facebook, but you deleted my comment. You deleted the comments of many, many women who spoke out against your objectifying ad ”Where Do Lost ChapSticks Go?” prominently featuring the back end of a woman bent over a couch. In fact, before you deleted it, the photo file uploaded to your page by some intern was labeled “Ass”. I do not support companies that use the objectified body parts of women to sell their product. I do not support a company that deletes the voices of its female customers, but allow sexist and sexual comments from men to remain. I refuse support a company that disrespects its female customers, both in its advertising and social media outreach. As a woman, a mother, and a small business owner those actions offend me.
Why you paid an advertising agency big dollars to use a woman’s “Ass” to sell me a product I put on my lips seems a bit off. Why you chose to go with the ad that sexualizes a woman and gives off that low budget, basement porny-feeling right at the beginning of the winter season when every parent across America is in need a good balm to put on her kid’s lips seems to me as though you don’t understand that women control 86% of consumer spending. There isn’t much in question about your ad – the odd pose, butt in the air, the skin tight jeans, the sexy blowing hair – it is all a mind-numbingly sophomoric use of implied sex to sell a product. The thing is, for everyone who uses (used) ChapStick, we know that those little tubes go missing all of the time, and there were dozens of other very clever ways for you to depict this. But you didn’t. You chose to go with “Ass”.
So I no longer go with ChapStick. This weekend I spent $16.00 on four tubes of Burt’s Bees and I love my new balm. I’ll be a Burt’s customer now, because I don’t have to worry about them sexualizing and degrading me or my daughter, nor reinforcing to my husband and son that women are nothing more than sex objects. That is simply not good enough for my family, and I do not accept it.
UPDATE: Because ChapStick is deleting voices from Facebook and does not have a Twitter account, should you choice to join you voice and speak out against this, I encourage a mailed letter, or add your signature to the change.org petition:
“Turning a human being into a thing is almost always the first step towards justifying violence against that person.”- Jean Kilbourne, Wellesley Centers for Women, Miss Representation
Updated Update: ChapStick has removed the ad and issue a really crappy apology that is both deflective and untruthful.
We see that not everyone likes our new ad, and please know that we certainly didn’t mean to offend anyone! Our fans and their voices are at the heart of our new advertising campaign, but we know we don’t always get it right. We’ve removed the image and will share a newer ad with our fans soon! We apologize that fans have felt like their posts are being deleted and while we never intend to pull anyone’s comments off our wall, we do comply with Facebook guidelines and remove posts that use foul language, have repetitive messaging, those that are considered spam-like (multiple posts from a person within a short period of time) and are menacing to fans and employees
The most fun I’ve ever had grocery shopping was when my daughter was just over two years old, my son three months old, and my daughter shimmied out of her sundress and I had to chase her little diapered, sprinting bottom down the cracker aisle and around the corner into the cereal aisle, all the while holding my breasts so they wouldn’t leak as my newborn shrieked two aisles over. Good times.
You know what is also fun? Trying to make it through the aisles in the grocery store without one of those precious “teachable moments” parents get thrown in their laps every five minutes because of our marketing-saturated culture. My family needs bananas. Thus, we buy bananas. In fact, on many a grocery run it looks as though I might be raising chimps by the number of bananas I purchase. But this spring, when the bananas were sporting stickers for the new “Rio” movie (that we loved) I got a little annoyed. I miss the days when a banana was just a banana. For the record, I also miss the days when ballparks had real names and weren’t carrying the titles of banks or telecom giants.
Back to the bananas. My kids spent a good five minutes searching through all the fruit, picking out only the ones with stickers of the “Rio” characters.
“Guys, we need to buy bananas by the bunch. We can’t pull them apart and pick and choose ones with stickers.” -Me
“But Mom! I want the one with Rio and Benny wants the one with Jewel and we both want the dog.” – Amelia (5yo)
“Amelia, we buy bananas because they are healthy food to eat, not because they have stickers. Please choose two bunches, and let’s finish our list.” -Me
Things are usually pretty smooth at the grocery store, until Aisle 7. The freaking fruit chews are in Aisle 7, across from the craptastic sugar-loaded cereals we never buy. Fruit chews are my nemesis. We very rarely buy them, but there are boxes that sport the kids’ favorite characters: Penguins of Madagascar and Spiderman.
“MOM! Mom. Mom? Can we det the Fiderman frwuit zoos?” -Benny (3yo)
“Buddy! Look! You found Spiderman at the store. But you know, fruit chews aren’t good for our teeth.” -Me
“But but but I want dem.” -Benny
“I can tell that you want them. But we are working so hard for no cavities, and fruit chews give us cavities by leaving junk in our teeth.” -Me
“But I want dem.” – Benny
“How ’bout we finish up here, and when we get home we’ll color our Spiderman book?” -Me
That round played out neatly. Sometimes it can get pretty hairy, and I use distractions like racing to the pickles or throwing something shiny on the floor.
And then there is Amelia, lobbying for her box…
“Mom, we can get these because it says Vitamin C on the box.” -Amelia
“Do you want the fruit chews because they taste good, or because of the cartoon you see on the box?” -Me
“I know they look fun because of the Penguins on the box and we love that show, but these are not healthy for us, and we can get Vitamin C from other foods that are more healthy.” -Me
So what’s the best way to survive a trip to the store, with movie and cartoon characters jumping out at your kids, usually found on “food” that really isn’t food, luring those little kiddies into the purchase? Why you grab up that media literacy “teachable moment” and have them question why they want it. Question everything.
Depending on the age of your child, you can ask questions related to health or marketing and see if they understand why the cartoons are on the food.
~”Is that a food we normally buy? Do you think that is a healthy choice for our family?”
~”Why do you think the people who make that cereal want to get kids to buy it?”
~”Do you think Spiderman eats these fruit chews, or do they just use his picture on the box?”
~”You’re right, those are Disney Princesses on the grapes. Do princesses eat grapes? We eat grapes because they are a healthy fruit for us.”
So after fifteen aisles of shopping fun, more enjoyment awaits at the checkout lane. If you have a kid that can read, headlines like “Too FAT for her lover” and “25 Sex Tips That Will Blow His Mind” await you. With girls entering puberty earlier than their generation of mothers did, and our pornified culture, we need to start talking about body image and sex much earlier than we might remember learning. This is best done with a bunch of little talks, not one big “birds and bees talk” that looms over our heads sometime around puberty. Same goes for body image – it is hundreds of little conversations or statements made over the course of childhood, laying a foundation for how your children will think and react to information that comes later. And you know? You just can’t hide from it.
In fact, when our kids ask us questions about sex, they give us a really awesome opportunity to give them accurate, safe information about something that will be a part of their lives forever. I’d rather my kids learn from me than another child whose information and family values might be far different from mine. Amelia knows that babies grow inside of moms, and the two ways babies come out. She has watched nature videos where animals give birth. She always wanted to know how they came out, but not until last week did she ask how they got in.
My sister-in-law and best friend just announced they are expecting early next year. Hooray for babies! But wait! The 5yo wants to know how the babies got in there. Well, I started off with, “Uncle Eric and Auntie Lisa waited until it was the right time and made sure Auntie Lisa’s body was ready and healthy to be a mama again, and then she got pregnant with a tiny tiny baby that will grow in her belly into a big baby and then it will be born and we will go visit to give him or her lots and lots of kisses!”
As she asks more questions, I will give her more information in short, factual statements. At 5yo, she just needs to know the mechanics of sex as she asks for that information. The penis goes into the vagina. The next time she asks, she’ll get more information. We’ll get into our family values and morals around sex as she is older and ready to handle that information.
What’s the best way to handle the tabloids at the market? You could have your child stand close the checker, holding your coupons or bank card. Your child could help bag the groceries. I know a couple of parents who whip out their smart phone and let the kid play a game while they wait. You can discretely have them face the other direction and play I Spy. You could not pick up the magazines yourself, teaching your child they really are just garbage wallpaper to begin with. And you can answer their questions honestly. If they ask what a headline means, or why there is so much cleavage and talk about sex, give them the info they need to know. Better they ask and learn at the age of 12 the definition of a blow job from you, than at a co-ed birthday party because they are being given in the bathroom by one of the guests.
Sometimes stores will have Family Friendly checkouts, with no candy or magazines. If your store doesn’t, ask the manager to consider it. It might be something they have never thought of before.
For more help on how to have those conversations about sex with older kids, I recommend Dr. Logan Levkoff’s book “Third Base Ain’t What it Used To Be”.
On June 22nd I wrote a post in the form of an open letter to Deborah Soriano, CEO of Submarine Kids, a swimwear company from Miami. The post had over 14,000 views, 220-some comments, and I couldn’t keep track of how many of you told me that you had contacted Submarine to express your disgust.
I never heard much from Deborah, just a vague threat about “hearing from her attorney”. I was never contacted by her attorney, but was emailed three separate times by her business partner and the company’s social media manager, Charlene Friedrichs, to address such issues as my hair, my weight, my ugliness, my daughter’s ugliness, my bitchiness, my ugly website, and my poor husband who she hoped was blind.
My ugliness aside, Submarine didn’t seem to be understanding the issue — the sexualized images of the young girls they were using to aide them in the selling of their swimwear. Deborah Soriano spoke to CNN reporter Richelle Carey when they ran this piece from my original blog post, and Deborah went on public record to say she didn’t realize the images were offensive, and that they were just little girls playing dress up. I quote, “…girls having fun, playing ‘grown-up’ with wigs and make-up and nothing more.”
Hey Deb? When little girls play dress up, they don’t elicit comments from pedophiles about how their pursed lips are so sexy they just jerked off, and that the child would be good at oral sex and then desired for anal rape. Because that comment? That comment came in to the blog over the weekend because of the image below. And yesterday I had a police officer at my kitchen table, reviewing my blog, a screen shot of the unpublished and profane comment and IP address it came from, and your website for Submarine Kids.
Now, Debbie, I don’t know how y’all at Submarine Kids do business, but if that were my company getting that kind of response from men who want to rape little girls because of the photos on my website turned them on? Well, I’d feel like a real shithead. Of course Submarine Kids has no legal liability or responsibility over the perverted creep who wrote the comment….or do they?
When will we start to take corporate pedophilia seriously?
How is the sexualized marketing of our children and childhood products blurring that line of taboo between kids and sex?
Candies or Abercrombie, want to weigh in? Mattel, do any of your Monster High characters have anything to say? What was that, Bratz? No? Nothing?
Well, Debbo, if it were me, I’d sell my bathing suits this way. And I’d sleep at night, knowing I didn’t put children in danger or disgrace the beauty of childhood while trying to make a buck.
We live in a world where we take in an average of 4,000 advertisements per day, where the vast majority of those advertisements have been digitally retouched to inhuman ‘perfection’, where media has become the wallpaper of our life.
I wonder if some people actually know anymore what a real human body is supposed to look like.
What are we learning? What are our children learning?
Children as young as 3 years old are reported to be aware of and unhappy with their weight.
By 7 years old, 70% of girls report wanting to be thinner.
From ages 11-17 years old, girls say “looking good” is their number 1 wish in life.
Half of women would rather be hit by a bus then get fat.
My friend Elena Rossini, the film maker and media literacy expert behind The Illusionists, knows it is time we get honest about how corporations are using the media to shift our perceptions about our bodies and bank on our learned insecurities. Our bodies have become the ‘finest consumer object’.
The preoccupation with physical beauty is as old as time; what is different today is the central role that the pursuit of the perfect body has taken. It has become our new religion. Everyone is affected: boys, girls, women and men from Los Angeles to Tokyo, passing via Mumbai.
- Elena Rossini, The Illusionists
The Illusionsts intend to create a feature-length documentary to examine and discuss how this marketing is affecting all of us, all over the globe. As the mainstream media occasionally talks about the issues, but we need revealing and solution-based media with some teeth. And we need the creation of this media to be free of censorship and interference from media companies, which is why independent funding is crucial.
I asked Elena to tell me why this film would be important for families, especially parents:
Since the mid-2000s, I have noticed the emergence of some worrying trends. A vertiginous rise in media consumption by children (as much as 7.5 hours a day). The proliferation of TV shows, magazines, websites, and advertisements for products that sexualize and objectify girls. And reports about an epidemic of body dissatisfaction and self-objectification by girls as young as 6. I think the three phenomena are deeply interconnected. Teaching parents and children to analyze and interpret mass media and advertising messages is absolutely critical. I’m making this documentary because I would like to talk about what lies underneath the tip of the iceberg: an economic system based on creating “cradle to grave” consumers who are insecure about their appearance and that value their attractiveness above everything else.-Elena Rossini
My family and my business will be contributing to The Illusionists Kickstarter campaign to help fund this desperately needed film. I hope you will join me. Give what you can give, as several hundred of us giving even $20 or $50 will make a difference. We will BE the difference the media needs.
***Learn more here and watch a preview, PLEASE CLICK HERE.***
Dear Deborah Soriano,
Yesterday I received a message from a reader of mine who had gotten an eblast from a company marketing your line of swimwear, with the tag line as being “kid-appropriate”. She was a little shocked, as was I, when we went to your website and found very young female models vamped up and posed provocatively in your Submarine swimwear line. Little girls do not wear wigs and make-up to the beach, nor does the way you have them posed come naturally to them. You have directly and willingly sexualized these young girls for your commercial purposes.
As a mother of a young girl and a children’s apparel manufacturer myself, the photos on your website make me extremely uneasy. I personally find them to have crossed the line of appropriateness. While not illegal or pornographic, you certainly are playing up the pending sexuality of these little girls to sell your garments. Deborah, I find that repulsive.
As a woman and as a fellow business owner, I ask that you take some time to examine your marketing practices, and consider a more appropriate and non-sexualizing approach when you shoot your next season’s release. Certainly you have creative staff on hand to allow your brand to continue to be trendy and hip without having to exploit children to make sales. Your company’s practices directly contribute to the culture of sexualization our children are forced to grow up in. There is no reason or excuse for it.
I frequent children’s boutiques regularly both for business and for my family’s personal shopping. When I see your brand in their retail spaces, I will be sure to mention to each and every shop owner my issues with the level of sexualization portrayed on your website, thus leaving me never wanting to purchase your clothing or swimwear for my own daughter.
I would welcome the opportunity to discuss with you the issues around sexualization and perhaps help you craft some better business practices.
Owner/Family Advocate Pigtail Pals, LLC
PUSH BACK: If you find Submarine Kids (R) marketing practices to cross the line and directly contradict the company’s release (click to enlarge), I encourage you to email or call owner Deborah Soriano at firstname.lastname@example.org or 305-931-4196 and in a kind and graceful way explain why these images upset you.
Page 3 Describe the dolls: The Monster High dolls says “Ages 6 & Up”, Barbie Glitter Glam Vac doll is for “Ages 3 & Up”. Both dolls feature extremely thin body frames, further representing the very narrow Beauty Myth sold to our young children. The Monster High doll shows biologically impossible body proportions. Both are wearing makeup and very adult clothing. The Monster High doll’s wardrobe also includes sexually fetishized items like knee high boots, fish nets stockings and sleeves, bottom-grazing mini skirt, and heavy makeup.
Both dolls offer the message that appearance and sexiness are so important, to the exclusion of all else, it is hard for the young child playing with it to not notice.
Page 7: Please count the number of girls shown playing sports. The number is ZERO.
If we go by the gender coding consistent through the rest of the catalog, girl items are pink. The only pink sports equipment shown is a hoola hoop.
Who were these baskets marketed to?
Bugability: Discovery gear for a little explorer? Boys
Galactic-Action Basket: Out-of-this world fun? Boys
Tiara-rific Basket: Perfect picks for the fairest of them all? Girls
Giddy-up Basket: For you pony-loving girls? Girls (although admittedly, I would have died for this around ages 6-12)
Pages 30-35: Please tell me the main themes for the girls’ toys. There are two: Fashion & Beauty, Playing House
It is 2011. We are raising our children with limited, narrow sexist views and basing their learning and play experiences on their gender. Girls are given two overall themes to fit into, packaged in three color options. Most of the toys for girls come with sexual messges and undertones. All of the toys that involve science, building, sports, and travel are sold to boys. Yes, I could walk across the aisle and buy it for my daughter. But I shouldn’t have to. I find this offensive, and I do not accept it.